I’m Michael Johnson, a multi-disciplinary marketer based in Baltimore, MD.
I’ve had over 10 years of media experience, including 2 years in the film industry, 3 years in an ad agency, & over 5 at in-house marketing roles.
Not only do I love creating eye-catching content to the best of my abilities, but I can do it with a strategic lens in order to stay relevant to the objective.
I’m a deeply introspective music fanatic who loves learning about new ways to make art.
I graduated from the University of Illinois at Urbana-Champaign with an Advertising major and Sociology minor. I ended up getting involved with the American Advertising Federation - Illinois, the largest student-run chapter in the country. After receiving the Spotlight Member and Member Of The Year (2014) recognitions, I was asked to be the Creative Director of the chapters's largest agency, OTH. I spent my final year overseeing all of the agency's creative output, as well as teaching the 140+ member agency everything from Adobe programs to industry trends.
In my free time, I was involved in the Marching Illini for 3 years, and personally read every annual One Show (advertising award) book, dating back to 1979, in order to recognize practices that stood the test of time.
I landed a job in Chicago's film industry (IATSE 476), where I worked behind the scenes of television shows, concerts, commercials, and films. I spent most of my time as a Rigging Grip, but also worked as a Shooting Grip, Special FX, Set Decoration, Stagehand, and Set Construction.
A few sets I worked on included Shameless, Empire, Lollapalooza, Chicago PD, Coldplay, & The Goo Goo Dolls. Feel free to view some of those project previews here.
I got a job more inline with my career aspirations, Adams Outdoor Advertising, a full-service ad agency that specialized in billboards & digital advertising. I was a Graphic Designer, who worked with hundreds of clients, and helped create 6 award-winning advertising campaigns. Near the end of my time at Adams, i was creating work for 3 different markets across South Carolina, as well as helping lead the 5 person creative team. View some of my work here.
Skills acquired: Adobe Animate, Adobe Illustrator, Adobe Photoshop, Creative Strategy, Figma, Google Web Designer, Microsoft Office, Motion Design, Squarespace, UI/UX, & Wireframing.
Once Covid hit, it eliminated Adams's entire creative department. After briefly working in the printing industry, I made a career pivot towards marketing. I started as a Contract Marketer, and have worked my way up to a Marketing Manager over the past 5 years.
Skills acquired: A/B Testing, Adobe InDesign, Amazon Selling Central, Blog Writing, Brochure Design, Catalog Design, eCommerce, Elementor, Email Marketing, Google Ad Manager, Google Analytics, Heatmapping (Hotjar & Microsoft Clarity), iContact, iMovie, Merchandising, Photography, SEMrush, SEO & SEM, Signage Installation, Social Media Marketing, SurveyMonkey, Trade Shows, Vehicle Wraps, Videography, WordPress, & Yoast.
I love what I do for a living, and am constantly learning! I am currently working as a Content Marketing & Graphics Manager. When I'm not at work, I'm currently working on creating music videos for local bands, experimenting with art, & learning 3D animation.
Skills acquired: Adobe After Effects, Adobe Animate, Adobe Character Animator, Adobe Premiere, Blender, ERP, Logic Pro, Odoo, & Webflow.
Feel free to reach out to me with any question or inquiry that you may have. I'll get in touch as soon as I can!
Email: mpjohnson3454@gmail.com
Phone: (847) 271-7663